Your website is your digital storefront—keep it fresh, fast, and focused. Start your upgrade with these pillars:

• Audit & Prune: Remove outdated content and broken links. Freshness signals quality.
• Visual Refresh: Update your hero image or introduce a modern font pairing; small style shifts revitalize perception.
• Performance Boost: Run a Lighthouse report, then tackle the biggest culprits—unused JavaScript, oversized images, slow third-party scripts.
• Content Clarity: Rewrite product pages or service descriptions for scannability—use subheads, bullets, and bold highlights.
• SEO Tune-Up: Optimize title tags and meta descriptions; ensure each page targets a single, clear keyword.
• Security & Trust: Migrate to HTTPS, display trust badges, and include clear privacy and contact information.

A phased upgrade keeps risk low and momentum high: prioritize what impacts users most, iterate, then repeat.

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